Festival ‘merch' maker sets up factory in Daytona Beach
DAYTONA BEACH (AP) — When Daytona International Speedway hosts the Welcome to Rockville music festival in May, some of the T-shirts and other 'merc...
DAYTONA BEACH (AP) — When Daytona International Speedway hosts the Welcome to Rockville music festival in May, some of the T-shirts and other 'merch' sold by the bands will be made just up the street.Culture Studio, a Chicago-based contract manufacturer of branded apparel for touring entertainment acts, recently opened a production plant in Daytona Beach. The factory also serves as the company's distribution center for the eastern United States.'We liked the energy, we liked the people and we liked how they were building around the stadium,' said Culture Studio CEO Rich Santo, referring to Daytona International Speedway and NASCAR's nearby One Daytona entertainment/retail complex.